Should every business invest in SEO?
This is not a rule, an investment in SEO is not always profitable. There is a very small group of businesses that should not think about search engine optimization at all digital marketing agency. In what situations should you not invest in SEO?
When the business is short term Let’s assume that we find an apartment developer who is building a new housing estate and wants to sell all the apartments as soon as possible. SEO doesn’t make any sense here, as organic visibility efforts take many months to take effect. After selling all the apartments, the customer will no longer need organic search engine traffic, so it’s a waste of time for such SEO activities. In such a situation, it is much better to put on paid advertising, which is more expensive, but will fulfill its function quickly it will help in the sale of apartments. The general rule is that any business that is short term and only runs for a few months shouldn’t use SEO as a traffic source. You won’t have time to boost your visibility before the end of the project or event. However, do not confuse short-term business with a seasonal business that is already profitable. If you operate in short cycles that repeat from time to time SEO will do its job. You need to know what is seo as well.
When nobody is looking for your products or services
There are certain industries and products that almost no one knows exist. If a given product or service is very specific or targeted at a very narrow audience, it may happen that the investment in SEO will not be justified. Of course, this is not necessarily the case. Each case should be checked separately by performing a detailed keyword and trend analysis. Only then will you be sure to know if it is worth investing in SEO. No guide can help you make a decision.
What SEO is not
But let’s start with another point, which is what SEO is not. Many people perceive search engine optimization as something complicated and accessible only to a few. Therefore, it is important for you to know that these are not “magic” activities secret SEO rules are quite simple. SEO is also not about modifying the website’s code, which will suddenly make your website appear higher in search results. Of course, sometimes code changes are needed, but the purpose of these changes is to improve the better scanning of the page by crawlers. Website optimization is also not about adding your website to special systems that suddenly make your website appear higher in search results. It cannot be turned on and off. I also came across the statement that SEO is working with page metadata, but that is also not correct. It is true that optimizing the content of metadata such as title or description is important from the SEO point of view. However, this is only a small part of the process that you are about to read about.
SEO what is it actually?
SEO is a process that aims to optimize a website for gaining traffic from search engines for inquiries related to your business, or simply the subject of the website, when it is not a commercial activity.
The whole process mainly consists of two steps. The first is to clearly identify what your prospects are looking for or what problems they are having, and then solve those problems through the website. What may be the solution to the problem depends mainly on the phrase entered in the search engine. If someone wants to buy a holiday trip online the website with the option to order it online is the solution to the problem.
If someone is only looking for information about the place they want to go to then it is worth showing him this information. The second step is to convince Google to show your website in search results for previously selected queries. In order for you to gain customers, your website must appear when they are looking for services or products offered by your company. SEO is the pursuit of the state that Google trusts your website and presents it in search results.